The first is that IT is an adaptation of a book by Stephen King, one of the most popular authors in history, and pretty easily the most popular horror author.
IT‘s Sydney premiere is being promoted by red balloons tied to sewer drains around the city.
This weekend – just under 27 years since the miniseries aired – IT awakens once again, this time to terrify a whole new generation of viewers.
Included below are images of the balloons popping up around Sydney, although it’s unclear if being down under means that everything sinks instead of floats.