I’d also venture to guess it probably doesn’t help the jean market that various fashion brands can’t decide what sorts of denim to really push, with some going hard on the flares, other sticking to skinnies, boot cuts, mom jeans and even those weird ankle jeans with the mini flares (sorry not sorry if you’re a fan).
The point is, why choose jeans when leggings are an option?
Sales of athletic gear have been hot over the past year and were up over 9% during the holiday season in 2020.
Some businesses are down; some businesses are booming.