While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused.
We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign.
We are taking this misstep very seriously and we are working together as a brand to do better moving forward.
The concept for the film was based on John’s personal experiences and should not have been replicated.
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