The feud was a novel idea, as it gave John Cena, The Rock, WWE, and millions of wrestling fans a year to build up one of the most highly anticipated main events in WrestleMania history.
Thus setting up the build for another match between the two a year later, a match where Cena finally defeated The Rock to capture the gold.
Then something completely unthinkable happened – The Rock won.
Cena would have other feuds (including the revolutionary feud with CM Punk following that memorable “Pipe Bomb” from the “Voice Of The Voiceless”), but everything was leading up to the big moment in Miami for WrestleMania 28.