He said it in jest, obviously, drawing attention to the fact that Hawkeye’s abilities and character development aren’t on the same tier as those of other fan-favorite Avengers like Iron Man and Captain America.
But a Hawkeye TV show would probably be the best way to reverse those perceptions, giving Clint Barton more meaningful material to sink his teeth-adorned arrows into.
To be sure, Kevin Smith’s idea probably isn’t one that will have Hawkeye’s most vocal proponents hitting up social media to demand Marvel allow him to make it.