Ahead of her return to Studio 8H to host this weekend’s Saturday Night Live, sketch series alum-turned-Palm Royale star Kristen Wiig can be seen reprising her “Target Lady” character in a series of new TV spots for the retail chain.
Ryan Gosling will then host the April 13 SNL, with musical guest Chris Stapleton.
The campaign — which will feature 12 total spots appearing across TV, social media, digital platforms and more — was created in partnership with Wiig, former SNL writer Jameson Anderson and director Tom Kuntz, with Wiig ad-libbing a handful of lines along the way.
As part of a national ad campaign celebrating the return of “Target Circle Week” 🤷🏻♂️ and the kickoff of the new Target Circle, Wiig headlines a cheeky teaser spot as well as one titled “Dream” and a third titled “Peanut Butter”.