With that in mind, Disney will surely make a killing with Baby Yoda toys once they hit shelves in 2020.
RELATED: Saying ‘Baby Yoda’ Is a No-No at Disney, CEO Hints at Big RevealIn the long run, it seems Disney stands to make far more than a few million from The Mandalorian and Baby Yoda.
According to a recent report, because Hasbro couldn’t get Baby Yoda toys in stores in time for Christmas, it’s estimated that Disney lost $2.7 million or more in merchandise revenue.
To do so, they only let a select few know about Baby Yoda ahead of the debut of The Mandalorian.