Right now, nearly half (46%) of all broadband connected homes have multiple streaming service subscriptions, but when these new players get involved with their big budget shows and iconic franchises, consumers may drop these smaller outfits to binge The Mandalorian (Disney+) or The Morning Show (Apple TV+).
Additionally, the three-quarters of broadband connected homes that have at least one streaming service may be inclined to pick up more.
It’s slim pickings for smaller services that may get even smaller when the streaming services from Disney, Apple, NBCUniversal, and WarnerMedia arrive.