This year’s conversation sounds similar, except if Hasbro just officially addressed Bumblebee as “a new storytelling universe” at the 2019 panel, that suggests they really are resetting/rebooting/whatever.
At last year’s Toy Fair, there was a rumor that Paramount was bringing in a new team to reset the Transformers franchise after Bumblebee.
That later seemed to be shot down by the Hasbro Brand Manager, leading fans to think maybe the franchise wouldn’t get a reboot.
Hailee Steinfeld, John Cena and More Talk Bumblebee