He clearly delineated that those ‘theatrical titles’ were those titles that were slotted for exclusive theatrical release, inferring they would not be simultaneously released on PVOD.
Will that mean that AMC will not be allowed to actually ban Universal titles?
What if, then, Universal could leverage that marketing spend to maximize the payback and profit into a shorter overall life-cycle across both theatrical and PVOD?
The important take-away here, though, is that Marcus is not banning Uni titles.