But the main event was them showing the allegedly incredible Avengers: Infinity War footage that first screened at D23.
It is understandable that Marvel Studios wanted the Avengers: Infinity War trailer to be exclusive for D23, but it is equally understandable that fans would have expected them to put it online following the San Diego Comic-Con presentation.
Is that really how you want your first taste of Avengers: Infinity War footage?
Thousands of fans were packed into Hall H at SDCC this year to watch the Avengers: Infinity War footage, but that is a drop in the bucket when it comes to Marvel’s entire fanbase.