In TV playback, the jump from the Live+Same day viewership to Live+3 day viewership is a whopping 78%, bumping from 920,000 viewers to 1.64 million viewers, marking the largest Live+3 lift of any Freeform debut ever.
Marvel’s Cloak and Dagger stands as the best-ever digital debut of any project in Freeform history, which is a very big deal.
7.3 million views across linear and digital platforms have been calculated over the three days following the premiere.
716,000 starts were noted on Freeform’s digital platforms.