The artwork is credited on the ads as “created by a Montana teen”; part of the demographic the project is targeting in its campaign.
The MMP, which urges citizens in the US state to quit drugs, has channelled its citizens’ love for the Disney movie in a new billboard campaign apparently starring Princess Elsa.
The ads were not conceived in tandem with Disney, and, despite not explicitly naming their inspiration, may be flirting with intellectual property laws.
“Meth, just let it go!” urges the slogan, co-opting the title of Frozen’s best-known tune, in which Elsa reconciles herself to her ice-queen powers.