MoviePass made waves in August of 2017 when the movie ticket subscription service dropped its monthly cost to $9.95.
The plan, clearly, was that MoviePass expected to work like many other subscription services, where many who pay the monthly cost don’t actually use the service.
MoviePass admits to the New York Times that there has been “customer erosion,” though they’re not saying exactly to what degree.
The Select plan will cost between $10 and $15 and will only offer certain films, and only on certain days.