At certain times for certain films — on opening weekend — there could be an additional charge for films,” [MoviePass CEO Mitch] Lowe told Business Insider.
Taking a cue from other popular apps, MoviePass is about to start charging customers more when they want to see a popular film.
That service will allow customers to see films in premium formats like IMAX or 3D, which MoviePass has previously not supported.
The article says the upcharge on popular titles would be “$2 to higher,” which is a pretty ominous figure.