The 30-second Super Bowl ad features Wesley Snipes eulogising Mr Peanut at the mascot’s funeral, attended by Mr Clean and the Kool-Aid Man among others.
Planter’s resurrected Mr Peanut in a new Super Bowl ad after days of speculation as to the mascot’s fate.
However, the campaign was put on hold when Kobe Bryant died last week, seven days before the Super Bowl.
The clip aired during the game on Sunday, documenting Mr Peanut’s funeral.