Although the $8.9 million sum is significantly smaller than the $30 million being sought by Muhammad Ali Enterprises, the case set a precedent that could work in MAE’s favor moving forward.
Jordan was ultimately awarded $8.9 million in damages.
This is not the first time that a case like this has been pursued by an athlete/athlete’s representative.
Michael Jordan filed a successful lawsuit against a grocery store in the Chicago area after the store used an ad in Sports Illustrated to congratulate him on his official induction into the Basketball Hall Of Fame.