Billed as a ‘siesta video platform’, Napflix apes the Netflix logo and houses an archive of footage compiled from YouTube and celebrating “monotony and repetition”.
Just like Netflix, it’s even started making originals, its first titled Subway and consisting of a rail journey between Canal St. and Coney Island in New York.
Napflix in fact falls into the existing genre of ‘slow television’, which celebrates the tranquil and bucolic.
“The idea is to make entertainment boring,” Victor Gutierrez de Tena, one of Napflix’s co-founders told AFP.