“It’s a perfect fit,” Cheddar CEO Jon Steinberg, who counts Nathan for You as one of his favorite shows, tells TV Guide.
So Cheddar Nights headlined by Nathan for You is its first foray into primetime programming.
Cheddar is bringing on Nathan for You as a consultant.
All four seasons of Nathan for You will air weeknights as part of Cheddar’s new “Cheddar Nights” programming block, along with game shows Out of Tune and Entrepreneur Elevator Pitch.