Netflix and Amazon are set to overtake the cinema multiplex after a report predicted that revenues from streaming film and TV shows in the UK will exceed box office takings by 2020.
The report predicts that internet video will overtake DVD sales this year, but some analysts claim this has already happened.
This rise in popularity will see revenue from video services edge ahead of an estimated £1.41bn from cinemagoers.
“Demand for internet video shows no signs of slowing down,” said Phil Stokes, UK head of entertainment and media at PwC.