This is not the first poster in this style, with serval previous artworks showing Spider-Man around and about the city.
These appear to be more tie-in prints, rather than theater posters, showing Spidey in various poses and costumes alongside co-star Iron Man.
This one, in particular, feels familiar given that one of the earliest shots of Holland as Spider-Man depicted the hero standing as a train passes by in the background.
Some additional promo art for the film has also surfaced.