He cites the mass amount of viewing options as one reason for the exodus, and with Netflix subscriptions at a never-ending ascent (combined with rises for Hulu, Amazon, DirecTV Now, Apple TV and plenty of other streaming services), that exodus will only keep going barring some form of miraculous last-minute save from traditional Pay TV.
While not wearing a sandwich board and hollering about the End of Days from a street corner, Craig Moffett is certainly not hopeful for the future, saying that this is “almost certainly just the beginning” of Pay TV’s downward spiral.