The proliferation of streaming services and the Peak TV era have given consumers a compelling buffet of all-you-can-watch content that presumably might remove any need or incentive to ever seek entertainment from the traditional theatrical exhibition model.
Is streaming killing the theatrical exhibition industry?
Yet, despite this thinking, it turns out that people who stream are still seeing movies in the theater.
It’s a question that has been asked many times, and with increasing frequency in recent years, it’s a reasonable one to ask.