With so many streaming platforms rising to the fore, it means that subscribers are having to sign up for three services and beyond to watch all the shows they want.
Rather than order a meal from every restaurant, some consumers have paid for their meal at a few and then dined and dashed for the rest.
That is the analogical form of what Sandvine’s Cam Cullen put forward as one of the possibilities to explain the piracy stat in his report.
Or decide to stop watching, cutting the cord completely.