The Indian actor Priyanka Chopra Jonas has spoken of how Bollywood’s enduring obsession with fair skin was one of the reasons she left the industry to try her luck in Hollywood eight years ago.
A year later, the Black Lives Matter movement triggered a global social media backlash against beauty brands that devalued dark skin.
“If you were darker – I’m not even that dark – for darker girls it was: ‘Let’s lighten you up.’
Unilever opted for rebranding, deleting words such as fair and white but retaining the same product; its Fair & Lovely cream is now Glow & Lovely.