This binge-fest would appeal to younger audiences (and likely older/middle-aged audiences, as well), and has a built-in return attendance draw.
Unfortunately, with no big studio pictures, the big studio marketing budgets flooding TV, radio and internet will also be also missing.
How, then, do cinema operators rebuild confidence and encourage repeat attendance – in the absence of huge marketing budgets?
The best way to build this organic demand is to program films with built-in audiences and multi-film ‘legs’.
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