It’s possible though that its single biggest advantage is one that often gets overlooked: Netflix has no commercials.
As a result of this sort of study, I certainly would be surprised if Netflix suddenly decided to add commercials.
The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.
On the rare occasions when they have to watch commercials — if we’re visiting family and they put their cable television on to Nickelodeon or something — they are totally baffled.