Rogue One: A Star Wars Story hit theaters screens this week, and it’s doing really well both critically and financially.
The Hollywood Reporter recently talked to Disney’s Marketing Chief Ricky Strauss about the challenges of differentiating Rogue One from its predecessors.
It’s very clear that Rogue One isn’t one of the episodic Star Wars films.”
How do you market an individual film as unique in a series seven episodes deep (and growing)?