It should be noted that the aforementioned pattern we’ve seen this summer isn’t perfect.
All the same, this is going to be a weekend that analysts point to as the debate about the co-existence of theaters and streaming rages on.
And while Jungle Cruise was available for a premium price via streaming when it launched in late July, it only fell a reasonable 55 percent when it competed with The Suicide Squad in the first week of this month.
There are also many external factors to consider, as one has to also recognize that the rising Delta variant numbers have impacted audience behavior, and there is always the impact of new competition.