The network is bringing SMILF, The Chi and Shameless to the SXSW Conference and Festivals from Thursday, March 15th through Saturday, March 17th with art, food and music at The Showtime House at Clive Bar on Rainey Street in Austin, Texas.
Additionally, Showtime will be one of two presenting sponsors of the official SXSW Snapchat filter during the festival.
For all three days, The Showtime House will also be the official home to Betches at SXSW, offering a custom “Basic Betch” cocktail, free SWAG and live social media commentary.
The Showtime House will transform into an “Alibi Bar” pop up, where SXSW badge holders can party like a Gallagher with drinks served by Shameless stars Shanola Hampton and Steve Howey.