Since the galaxy far, far away sports a high-profile, Lucasfilm has used their standing to raise awareness for charitable causes via the Force for Change initiative.
Ahead of next month’s Star Wars Celebration, official merchandise has been unveiled, the proceeds of which will be used to benefit Force for Change.
Time will tell what sort of sizable spoils major donors can receive, but in the beginning, Lucasfilm is taking smaller steps.
As one of the largest pop culture franchises in history, Star Wars supplies millions of people with some of the best escapist entertainment imaginable, but its impact on society goes well beyond that.