In addition to New Coke, H&M will carry clothing lines that mimic the clothes of the show’s characters, and Baskin Robbins will feature some of the flavors from the ice cream shop Steve is working at in Hawkins’ new mall.
The collaboration between Coca Cola and Netflix is just one of many product placement deals the streaming service will pursue in an effort to better promote its content.
What’s next, Christmas Lights that act as a Ouija board?