In honor of Tuesday’s National Voter Registration day in the US, distribution company Fox Searchlight has launched an in-theater registration initiative tied to Nate Parker’s slavery drama The Birth of a Nation.
Fox Searchlight said in a statement that “the objective for the initiative is to encourage everyone to be a part of US history by highlighting everyone’s right to vote, encouraging registration and underscoring that their voices and opinions matter”.
The Birth of Nation, which sold to Fox Searchlight at Sundance for a record $17.5m, centers on Nat Turner, a former slave who led a violent revolt in 1831 to free slaves in Virginia.
Beginning with early promotional screenings on 27 September, filmgoers will also be able to register to vote at participating cinemas during The Birth of Nation’s opening weekend between 7-9 October.