So far, we know of 54 babies whose parents say wouldn’t be alive today if it wasn’t for The Chokeables, St John Ambulance’s first aid film teaching people how to save a choking baby in just 40 seconds.
We realised we needed to teach directly – beam the advice into parents’ lives in a way they couldn’t ignore.
The Chokeables won film of the year at the 2016 Charity Film Awards.
We entered The Chokeables into the inaugural Charity Film Awards, when entries opened in 2015.