IT, on the other hand, is a horror movie that will almost certainly be rated R, thus being targeted to smaller audiences.
Usually these kind of records are broken by more blockbuster fare, like superhero movies, action franchises or better-known intellectual property, like Disney’s Beauty and the Beast.
Nevertheless, the numbers don’t lie, and clearly there’s a lot of interest in this adaptation, which may give a good indication on how the movie will perform in its first weekend this fall.
While there’s no question that IT is one of Stephen King’s most popular stories and that many people are looking forward to seeing it being turned into a movie, that fact that the trailer soared so far past The Fate of the Furious’ 24-hour view count is impressive.