Avengers: Infinity War undoubtedly looks excellent (and the Russos are riding high off of the success of Captain America: Civil War and Captain America: The Winter Soldier), but we will just have to wait and see if the directors can deliver on this blockbuster’s lofty promises.
With that said, I do have to acknowledge that internet fanfare and social media enthusiasm do not necessarily equate to a good movie.
Avengers: Infinity War has quite a bit to live up to after a decade of build-up, which means nobody at Marvel Studios can rest on the laurels of this trailer record.
Even a film as critically maligned as David Ayer’s Suicide Squad managed to become the most talked about film on social media the summer of its release, and internet chatter does not guarantee a high-quality product.