For the sake of comparison, Pirates of the Caribbean: Dead Men Tell No Tales came in second with 25,200 new conversations, and Transformers: The Last Knight came in third with 19,700.
According to the metrics, the upcoming superhero sequel generated 47,800 new conversations on social media — subsequently blowing its rival trailers out of the water.
It was not even a competition; the Patriots may have won the game, but Guardians of the Galaxy thoroughly dominated in the realm of movie marketing.
A report from Variety confirms that the trailer for James Gunn’s Guardians of the Galaxy Vol. 2 has gone on to become the most talked about trailer of last night’s Super Bowl festivities.