Namely, by announcing a quadrillion different films in the franchise before the first one has even hit cinemas, which appears to be the gargantuan gamble Universal is currently taking with its proposed Dark Universe.
However, Universal don’t yet seem satisfied with those plans, with The Mummy’s director and producer Alex Kurtzman already listing off a mammoth slate of planned projects for the studio.
Ambitious, but also pretty exhausting at this stage, especially when you start considering the kind of talent Kurtzman is keen to recruit.