However, the reason the Assassin’s Creed movie is being made is neither of those things, at least not directly.
So, while Ubisoft doesn’t expect to make a lot of money off the Assassin’s Creed movie, there is a profit plan from the project, it’s just more of a “long game” deal.
Of course, the fact that Ubisoft isn’t expecting to make a lot of money doesn’t necessarily mean that the movie itself won’t.
The studio behind the Assassin’s Creed video game franchise says that they won’t see much money from the film adaptation of their property, but they see the film as a major way to advertise the brand.