The show isn’t even doing gangbusters business on DVR — the February 10 episode only added 1.95 million viewers and 0.8 in the 18-49 demo.
This latest viewer/ratings drop shows The Walking Dead is capable of sliding even further down the charts.
It’s not bad, per se, but you have to imagine the cost of airing ads during The Walking Dead has gone down substantially in the past couple of years, losing money for the network.
As usual, we can say The Walking Dead is still regularly the top show on Sunday nights, but the viewing world and TWD have both changed and they seem to be moving in opposite directions.