It creates a longevity for their careers, as well.
So many of these influencers don’t feel that they justify the attention that they’re getting.
When they start to think about the long-form world and the linear world, there’s a huge demand and desire because it creates a validation for them and for their talent.
They put content up on YouTube or TikTok and the algorithm does its magic and they think, ‘I’ve got millions of people looking at me and all I’ve done is just be me.’
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