In what is shaping out to be one of the biggest advertising boycotts in some time, Friday saw Walmart, Coca Cola, PepsiCo and Dish Network all announced they’d axed all YouTube and Google ties (minus targeted search ads), while Starbucks and General Motors reported they’d pulled YouTube commercials.
A day previous, YouTube lost commercials from Johnson & Johnson, AT&T, Volkswagen, Verizon and Enterprise.
And it all began not long before on the other side of the pond, when the BBC, the Guardian and the British Cabinet Office all pulled ads from YouTube and Google.
FX Networks also announced it was yanking everything from YouTube and Google.