The other story here is definitely Avengers: Endgame putting away another five and a half million dollars in its re-release.
It’s one thing to generate strong enough word of mouth to get a high percentage of casual viewers.
In fact, we have multiple people on staff who have seen the film three times in theaters.
I haven’t seen any hard numbers, but I’m pretty confident the majority of people who saw it this weekend are not first timers.
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