“Our momentum in the first quarter accelerated in the second quarter as we successfully reengaged core customers and attracted new, younger customers with new brands and categories,” added Jeff Gennette, chairman and CEO of Macy’s, Inc. Geoffrey the Giraffe, the famous Toys R Us mascot, will also be back in full force with the return of Toys R Us in Macy’s stores.
Recently, it was announced that more than 400 Macy’s stores nationwide will be selling Toys R Us products starting in 2022.
Toys R Us will be making a big return in the United States by partnering up with Macy’s to bring back the brand in physical locations.
In March, WHP Global bought a controlling stake in Toys R Us and Babies R Us, and partnering up with Macy’s serves as a new strategy for reviving the brands.