The purpose is to bring Assassin’s Creed to more people.
It is a lot more a marketing thing, it is also good for the image of the brand.
Video game movies are a dicey prospect to say the least, given the genre’s track record.
We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”