“We are extremely pleased to further enhance our strong partnership with Universal as we evolve the exclusive theatrical window,” said Mark Zoradi, Cinemark CEO.
Building on the two companies’ shared commitment to the theatrical experience, while capitalizing on the opportunity to further adapt to changing consumer behavior, particularly in light of the current COVID-19 environment, Universal Filmed Entertainment Group, a division of Comcast Corporation, and Cinemark Holdings, Inc. today announced a multi-year agreement under which UFEG films will be exhibited in Cinemark theaters in the U.S. The agreement includes at least three full weekends platforms.
“Universal’s century-long partnership with exhibition is rooted in the theatrical experience, and we are more committed than ever for audiences to experience our movies on the big screen,” said Donna Langley, Chairman, UFEG.
The full terms of the deal are confidential and are not being disclosed.