NBCUniversal has announced a new theatrical windowing model that will stream most titles from Universal Filmed Entertainment Group (UFEG) exclusively on Peacock as early as 45 days after their theatrical and PVOD release.
“As we continue investing in the most valued and sought-after content for Peacock, films are essential to that mix,” said Kelly Campbell, President, Peacock.
This distribution model will begin with the studio’s 2022 film slate and will maintain UFEG’s existing PVOD deals with exhibition.
“Prioritizing the theatrical experience and eventizing our world class content remains the cornerstone of our business,” said Peter Levinsohn, Vice Chairman and Chief Distribution Officer, UFEG.