Disney is of course also set to launch its own branded service in 2019, along with a separate ESPN-branded service.
Now, Deadline reports that Viacom will soon throw its sizable hat into the streaming ring, with plans to launch its own service in the fall.
Still, if Viacom’s shows can be obtained independently of cable, it may likely lead even more people to drop their traditional TV package.
Netflix remains the preeminent streaming service – both in the U.S. and worldwide – having gotten in back on the ground floor, when streaming was still new.