The deal has obviously been in development for some time, assumedly while bandwidth-based work happened behind the scenes, as CBS All Access will already begin streaming games on Sunday, December 4, rather than the beginning of next season.
The service is doing well for CBS, but isn’t on Netflix levels of subscribers or anything, so hopefully there won’t be any streaming issues that first day if a slew of customers tune in.
This first-of-its-kind deal will finally bring Sunday afternoon NFL coverage to streaming on a regular basis, and it’s not too surprising that CBS is the network that pulled it together, since execs have been hinting at such a resolution for a while now.