He says the new ad system better ensures clients’ ads won’t run directly back to back with its competition.
From an advertising perspective, the clients are still happy, according to Fox Sports executive VP of ad sales Neil Mulcahy.
Overall, this change sounds like a winning situation for literally everyone involved, although it’s not like the NFL is going to sell it any other way, with the start of the 2017-2018 season technically beginning tomorrow.
Financially, the NFL isn’t going to see a strain in money-making, as the amount of commercials fans will see remains largely the same, but the spacing will make it feel like fans are spending less time out of the game.